Understanding the role of streamers in livestreaming commerce: a vocal–visual perspective
Author:
Affiliation:
1. College of Economics and Management, Southwest University, Chongqing, People’s Republic of China
2. Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, People’s Republic of China
Funder
National Natural Science Foundation of China
Fundamental Research Funds for the Central Universities
Chongqing Social Science Planning Project
Innovation Research 2035 Pilot Plan of Southwest University
Publisher
Informa UK Limited
Subject
Statistics, Probability and Uncertainty,Business, Management and Accounting (miscellaneous),Statistics and Probability
Link
https://www.tandfonline.com/doi/pdf/10.1080/23270012.2023.2212380
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