‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies
Author:
Affiliation:
1. Marketing Department, HEC Montréal, Montréal (Québec), Canada
2. Faculty of Business & Economics, Department of Management and Marketing, University of Melbourne, Melbourne, Australia
Funder
Social Sciences and Humanities Research Council of Canada
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2218853
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3. Meat: historicizing an icon through marketplace contestations
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5. Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
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