Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action-Reference-Cited by-同舟云学术

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

Published:2021-12-06 Issue: Volume: Page:1-26
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Ackermann Claire-Lise¹,Sun Haoye²,Teichert Thorsten²^ORCID,Tercia Christiana³,Trivedi Rohit⁴

Affiliation:

1. Marketing Department, Rennes School of Business, Rennes, France

2. Marketing Department, University of Hamburg, Hamburg, Germany

3. School of Business and Economics Universitas Prasetiya Mulya, Kabupaten Tangerang, Indonesia

4. School of Management, University of Bradford, Bradford, UK

Funder

Central internationalization funds of Universität Hamburg

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.2005665

Reference119 articles.

1. The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences

2. Aizenman, N. (2020, July 23). Can masks save us from more lockdowns? Here’s what the science says. Npr. https://www.npr.org/sections/health-shots/2020/07/23/894425483/can-masks-save-us-from-more-lockdowns-heres-what-the-science-says?t=1631026539234

3. Attitude-behavior relations: A theoretical analysis and review of empirical research.

4. The theory of planned behavior

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