Are households ready to engage with smart home technology?
Author:
Affiliation:
1. USC Business School, University of the Sunshine Coast, Sunshine Coast, Australia
2. School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1680568
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5. Customer Engagement
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