Value co-creation with Internet of things technology in the retail industry
Author:
Affiliation:
1. Marketing, Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China
2. UWA Business School, The University of Western Australia, Perth, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1217914
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