Behind influencer marketing: key marketing decisions and their effects on followers’ responses-Reference-Cited by-同舟云学术

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Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Published:2020-04-20 Issue:7-8 Volume:36 Page:579-607
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Martínez-López Francisco J.¹²,Anaya-Sánchez Rafael³,Fernández Giordano Marisel¹,Lopez-Lopez David⁴

Affiliation:

1. Department of Business Administration 1, University of Granada, Granada, Spain

2. Guest Researcher, EAE Business School, Barcelona, Spain

3. Department of Marketing, Business School, Málaga, Spain

4. Department of Marketing, ESADE Business School, Ramon Llull University, Barcelona, Spain

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1738525

Reference101 articles.

1. Measuring social media influencer index- insights from facebook, Twitter and Instagram

2. Crowdsourcing and brand control

3. Success is a simple business

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2. The Role of Artificial Intelligence in Influencer Marketing;Bulletin of Business and Economics (BBE);2024-08-27

3. Exploring the nexus between influencers and brand evangelism;Asia Pacific Journal of Marketing and Logistics;2024-08-13

4. Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands;Sustainability;2024-08-09

5. #Fakefamous: how do influencers use disinformation to establish long-term credibility on social media?;Information Technology & People;2024-08-06

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