Quo Vadis, marketing? Toward a relationship marketing paradigm-Reference-Cited by-同舟云学术

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Quo Vadis, marketing? Toward a relationship marketing paradigm

Published:1994-07 Issue:5 Volume:10 Page:347-360
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Grönroos Christian

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1994.9964283

Reference78 articles.

1. Quality and Competition

2. AMA Board Approves New Marketing Definition. 1985.Marketing News, 1 March

3. Perspectives for a theory of marketing

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