1. Marketing Behavior and Executive Action;Alderson,1957
2. A Critique of the Marketing and the Broadened Marketing Concepts;Arndt,1978
3. Marketing in the Age of Market Domestication: Macro-Marketing Reflections with Micro Implications;Arndt,1978
4. The Marketing Thinking of Tomorrow;Arndt,1978
5. Marketing as Exchange;Bagozzi;J. Marketing,1975