Marketing Jihad: the rhetoric of recruitment
Author:
Affiliation:
1. Monash Art Design and Architecture, Monash University, Melbourne, Australia
2. Kent Institute, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1520282
Reference71 articles.
1. The Doctrinal Crisis within the Salafi-Jihadi Ranks and the Emergence of Neo-Takfirism
2. Consumer Culture Theory (CCT): Twenty Years of Research
3. Marketing the “radical”: Symbolic communication and persuasive technologies in jihadist websites
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