‘So, what is it? And do I like it?’ New product categorisation and the formation of consumer implicit attitude-Reference-Cited by-同舟云学术

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‘So, what is it? And do I like it?’ New product categorisation and the formation of consumer implicit attitude

Published:2018-06-13 Issue:9-10 Volume:34 Page:796-818
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Ackermann Claire-Lise¹,Teichert Thorsten²,Truong Yann³

Affiliation:

1. Department of Marketing, Rennes School of Business, Rennes, France

2. School of Business, Economics and Social Sciences, University of Hamburg, Hamburg, Germany

3. CEREN, EA 7477, Burgundy School of Business, Université Bourgogne Franche-Comté, Dijon, France

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1515102

Reference83 articles.

1. De l’attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur

2. The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences

3. Spread of activation.

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3. THE APPEAL OF NOVELTY: THE EFFECT OF PRICE TAG PRESENTATION ON THE PURCHASE INTENTION OF NEW PRODUCTS;REAd. Revista Eletrônica de Administração (Porto Alegre);2024-01

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