Electronic sports: A new marketing landscape of the experience economy
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2013.822906
Reference42 articles.
1. Playing Computer Games as Electronic Sport: In Search of a Theoretical Framework for a New Research Field
2. Luxury brand marketing – The experience is everything!
3. Play as co-created narrative in computer game consumption: The hero's journey inWarcraft III
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