Author:
Cova Bernard,Holstius Karin
Subject
Marketing,Strategy and Management
Reference22 articles.
1. Bansard, D., Cova, B. and Salle, R. “Project marketing: Clarification of a concept and basis for theory building”. Proceedings of the 6th IMP Conference. Milan. pp.43–73.
2. The competitive bidding process: Beyond probability models
3. Decision systems analysis in industrial marketing
Cited by
58 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献