How organisations generate and use customer insight
Author:
Funder
Academy of Marketing
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2015.1037785
Reference66 articles.
1. Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
2. The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance
3. The Utilization Process: A Conceptual Framework and Synthesis of Empirical Findings
4. Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation
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