Understanding the brand and website effects of online loyalty: a mediation perspective
Author:
Affiliation:
1. School of Business, Singapore University of Social Sciences, Singapore
2. School of Business, Manipal GlobalNxt University, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1949378
Reference174 articles.
1. Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
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