‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
Author:
Affiliation:
1. Department of Marketing, Rennes School of Business, Rennes, France
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1572025
Reference126 articles.
1. Dimensions of Brand Personality
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. Ahuvia, A. C. (1993). I love it! Towards a unifying theory of love across diverse love objects (PhD Dissertation). Northwestern University.
4. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
5. The role of brand love in consumer‐brand relationships
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