An Exposition of Empirical Research into Marketing Planning
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1987.9964030
Reference70 articles.
1. Long range planning in large United States Corporations—A survey
2. Does planning pay? The effect of planning on success of acquisitions in American firms
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