Managing and measuring value co-creation in business-to-business relationships
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2012.736877
Reference50 articles.
1. Relationships in Business Markets: Exchange Episodes, Value Creation, and their Empirical Assessment
2. Two Sides to Every Story: An Ethnohistorical Approach to Organizational Partnerships
3. Value propositions as communication practice: Taking a wider view
4. Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
5. Introduction to service-dominant logic: From propositions to practice
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