Social marketing: thoughts from an empathetic outsider
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1171035
Reference22 articles.
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem;Social Marketing Quarterly;2024-01-02
2. Towards a framework for critical social marketing: what is to be done for emancipation?;Journal of Marketing Management;2022-06-24
3. Addressing food waste with a socio-cultural approach to social marketing;Journal of Social Marketing;2022-02-17
4. Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population;Sustainability;2022-02-07
5. Constructing the food waste issue on social media: a discursive social marketing approach;Journal of Marketing Management;2021-09-03
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