Effect of cross-functional integration between operations and marketing on negative critical incidents
Author:
Affiliation:
1. Faculty of Management Studies, University of Delhi, Delhi, India
Funder
University of Delhi
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2016.1147943
Reference75 articles.
1. When Good Brands Do Bad
2. Consumer response to service and product quality: A study of motor vehicle owners
3. The New Production Systems Debate
4. Regression Diagnostics
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