Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty
Author:
Affiliation:
1. Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2018.1426450
Reference56 articles.
1. Explicating corporate identity
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
3. The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
4. The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms
5. The Driver of Green Innovation and Green Image – Green Core Competence
Cited by 143 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach;Food Quality and Preference;2025-01
2. Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image;Sustainable Futures;2024-12
3. How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK;Corporate Communications: An International Journal;2024-09-11
4. Carbon emissions and overinvestment are green bonds the solution?;Business Strategy & Development;2024-09
5. The Focus and Evolution of Corporate Social Responsibility in the United Arab Emirates;Public Integrity;2024-08-29
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3