The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Author:
Affiliation:
1. Department of Journalism, Ball State University, Muncie, IN, USA
2. Department of Marketing Communication, Emerson College, Boston, MA, USA
3. Department of Journalism and Communication, Kyung Hee University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2017.1332482
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