Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns-Reference-Cited by-同舟云学术

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Published:2023-07-06 Issue:2 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Shanbhag Parthesh R.¹^ORCID,Pai Yogesh P.²^ORCID,Kidiyoor Gururaj³^ORCID,Prabhu Nandan³

Affiliation:

1. Department of Commerce, Manipal Academy of Higher Education, Manipal, India

2. Department of Humanities & Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, India

3. T A Pai Management Institute, Manipal Academy of Higher Education, Manipal, India

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2229528

Reference78 articles.

2. Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?

3. Ajzen I. (2006). Constructing a theory of planned behavior questionnaire.

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