Gender roles in online advertising-Reference-Cited by-同舟云学术

Gender roles in online advertising

Published:2022-07-21 Issue:2 Volume:32 Page:186-200
ISSN:0958-9236
Container-title:Journal of Gender Studies
language:en
Short-container-title:Journal of Gender Studies

Author:

Roth-Cohen Osnat¹^ORCID,Kanevska Halyna Sofiia²,Eisend Martin³^ORCID

Affiliation:

1. School of Communication, Ariel University, Senior Lecturer of Strategic Communication, (PhD), Kiryat Hamada, Ariel, Israel

2. European University Viadrina, Research Assistant, Faculty of Business Administration and Economics, Faculty of Business Administration and Economics, Frankfurt (Oder), Germany

3. European University Viadrina, Professor of Marketing, Faculty of Business Administration and Economics, Frankfurt (Oder), Germany

Publisher

Informa UK Limited

Subject

Social Sciences (miscellaneous),Arts and Humanities (miscellaneous),Gender Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/09589236.2022.2102970

Reference82 articles.

1. Andrews, K. (2019). The asa’s puritanical ban spree is a flagrant assault on free speech Retrieved August 24, 2019, from https://www.cityam.com/the-asas-puritanical-ban-spree-is-a-flagrant-assault-on-free-speech/

2. Gender stereotypes in original digital video advertising

3. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads

4. Motherhood as a national mission: The construction of womanhood in the legal discourse in Israel

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