A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube
Author:
Affiliation:
1. Department of Advertising and Public Relations, University of Georgia, Athens, GA, USA
2. School of Communication, Kookmin University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Social Sciences (miscellaneous),Arts and Humanities (miscellaneous),Gender Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/09589236.2021.2012135
Reference44 articles.
1. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
2. Gender stereotypes in original digital video advertising
3. Social Cognitive Theory of Mass Communication
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