How Do Television Networks Use Twitter? Exploring the Relationship between Twitter Use and Television Ratings
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/1041794X.2015.1116593
Reference34 articles.
1. The relationship of network affiliation change to prime time program ratings
2. #WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event
3. Tweeting television: Exploring communication activities on Twitter while watching TV
4. Promotional Practices of Cable News Networks: A Comparative Analysis of New and Traditional Spaces
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