Promotional Practices of Cable News Networks: A Comparative Analysis of New and Traditional Spaces
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/14241277.2011.568421
Reference34 articles.
1. Dimensions of Brand Personality
2. Consumer Evaluations of Brand Extensions
3. Product Differentiation in Cable Programming: The Case in the Cable National All-News Networks
4. Product Differentiation in National TV Newscasts: A Comparison of the Cable All-News Networks and the Broadcast Networks
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