The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years-Reference-Cited by-同舟云学术

The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years

Published:2020-12-22 Issue:2 Volume:31 Page:229-255
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Burt Steve¹,Dawson John²,Johansson Ulf³^ORCID,Hultman Jens⁴

Affiliation:

1. Institute for Retail Studies, Stirling Management School, University of Stirling, Stirling, Scotland

2. Universities of Edinburgh and Stirling, Scotland, University of Edinburgh Business School, Edinburgh, UK

3. Department of Business Administration, Lund University, Lund, Sweden

4. Faculty of Business, Kristianstad University, Kristianstad, Sweden

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/09593969.2020.1857294

Reference98 articles.

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2. Amit, R., and C. Zott. 2002. “Value Drivers of E-Commerce Business Models” in Hitt, M.A., R.Amit, C. Lucise and R.D. Nixon (eds). Creating Value: Winners in the New Business Environment: 15–47. Oxford: Blackwell

3. Value creation in E-business

4. Business Models as Models

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