Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach-Reference-Cited by-同舟云学术

Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach

Published:2011-09 Issue:4 Volume:21 Page:343-360
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Chikweche Tendai,Fletcher Richard

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593969.2011.588717

Reference66 articles.

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4. Bendell, J. 2005. “From responsibility to opportunity: CSR and the future of corporate contributions to world development”. htpp://www.mhcinternational.com

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