An empirical study of consumer behavior related to private labels and national brand promotions
Author:
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09593969.2015.1042494
Reference77 articles.
1. Understanding retail branding: conceptual insights and research priorities
2. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
3. COUPON REDEMPTION: A MOTIVATIONAL PERSPECTIVE
4. Determinants of store brand choice: a behavioral analysis
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