Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation: a German case study
Author:
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09593969.2015.1080751
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1. Brand, organization identity and reputation: SMEs as expressive organizations
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