Exploring different responses to mimetic pressures: an institutional theory perspective on e-commerce adoption of an internationalizing retail SME-Reference-Cited by-同舟云学术

Exploring different responses to mimetic pressures: an institutional theory perspective on e-commerce adoption of an internationalizing retail SME

Published:2022-07-11 Issue: Volume: Page:1-19
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Özbek Nurgül¹²^ORCID,Melén Hånell Sara²³^ORCID,Tolstoy Daniel²^ORCID,Rovira Nordman Emilia²³^ORCID

Affiliation:

1. Department of Civil and Industrial Engineering, Uppsala University, Uppsala, Sweden

2. Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden

3. Department of Marketing and Strategy, Mälardalen University, Västerås, Sweden

Funder

Torsten Söderbergs Stiftelse

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

Reference48 articles.

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