Usage rate segmentation of the electronic shopper: heavy versus non-heavy dollar volume purchasers-Reference-Cited by-同舟云学术

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Usage rate segmentation of the electronic shopper: heavy versus non-heavy dollar volume purchasers

Published:1993-01 Issue:1 Volume:3 Page:1-18
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Bickle Marianne C.,Shim Soyeon

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593969300000001

Reference33 articles.

1. CompuServ Corporate (1987) ‘Electronic shopping: an infant industry growing up’, News Release, Columbus, Ohio.

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