Evaluating the potential of agent-based modelling to capture consumer grocery retail store choice behaviours
Author:
Affiliation:
1. Leeds Institute for Data Analytics, University of Leeds, Leeds, UK
2. Centre for Spatial Analysis and Policy, School of Geography, University of Leeds, Leeds, UK
3. Consumer Data Research Centre, University of Leeds, Leeds, UK
Funder
Economic and Social Research Council
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2017.1397046
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