From customer to actor value propositions: an analysis of digital transaction platforms
Author:
Affiliation:
1. Tampere University, Faculty of Management and Business, Tampere, Finland
2. Operations Management and Information Systems (OMIS) Division, Nottingham University Business School, UK
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2021.1880463
Reference60 articles.
1. Value propositions as communication practice: Taking a wider view
2. Business Model Innovation: Opportunities and Barriers
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