An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience-Reference-Cited by-同舟云学术

An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience

Published:2019-12-02 Issue:3 Volume:30 Page:266-288
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Hickman Ellie¹,Kharouf Husni²,Sekhon Harjit³

Affiliation:

1. Marketing, Leicester Castle Business School, De Montfort University, Leicester, UK

2. Marketing, Coventry Business School, Coventry University, Coventry, UK

3. Marketing, Centre for Business in Society, Coventry Business School, Coventry University, Coventry, UK

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/09593969.2019.1694562

Reference101 articles.

1. Ailawadi, K. L., and P. W. Farris. 2017. Managing multi-and omni-channel distribution: metrics and research directions. Journal of retailing, 93(1): 120-135.

2. And Lau, Chandrawati, V. 2016. Understanding The Consumers' Attitude Towards Tablet Self-service for Fashion Retailing. And Lau, Chandrawati, V. 5(1. Retailing & Marketing: International Journal of Sales.

3. Anon. 2018. “Online Retailing: Britain, Europe, US and Canada 2017”. Centre for Retail Research [online], June 5. http://www.retailresearch.org/onlineretailing.php

4. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

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