Old dogs learning new tricks? The effect of age and generation on shopping behaviour
Author:
Affiliation:
1. Department of Marketing and International Business, Turku School of Economics, University of Turku, Turku, Finland
2. Department of Accounting and Finance, Turku School of Economics, University of Turku, Turku, Finland
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2019.1664613
Reference37 articles.
1. Sources of customer satisfaction with shopping malls: A comparative study of different customer segments
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5. Retail Restructuring and Consumer Choice 1. Long-Term Local Changes in Consumer Behaviour: Portsmouth, 1980–2002
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