U.S. male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty

Author:

Brosdahl Deborah J.C.,Carpenter Jason M.

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

1. Albright, M. (2010, June 28). Marketing to Men: Catering to New Shopping Realities. St. Petersburg Times, Retrieved September 15, 2010 at 〈http://license.icopyright.net/user/ viewFreeUse.act〉.

2. Gender effects on Internet, catalogue and store shopping.;Alreck;Journal of Database Marketing,2002

3. Generation Y female consumer decision-making styles;Bakewell;International Journal of Retail and Distribution Management,2003

4. Male consumer decision-making styles;Bakewell;International Review of Retail, Distribution and Consumer Research,2004

5. UK generation Y male fashion consciousness.;Bakewell;Journal of Fashion Marketing and Management,2006

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