Low Price, Low Cost, High Service: A New Paradigm for Global Retailing?-Reference-Cited by-同舟云学术

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Low Price, Low Cost, High Service: A New Paradigm for Global Retailing?

Published:1994-01 Issue:2 Volume:4 Page:149-158
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Rosenbloom Bert,Dupuis Marc

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593969400000013

Reference16 articles.

1. Cherington, P.T. 1920.The Elements of Marketing, 2–3. New York: Macmillan.

2. The Emergence of Cost-Based Strategies in Retailing

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