Systematic Literature Review on Global Strategy

Abstract

The global economy changed the way products and services are exchange and reminded organizations' managers to find new ways to obtain competitive advantage and formulate their strategy in the global market. Thus, this chapter's aim is to perform a systematic literature review to identify the main theoretical topics of global strategy in the past 43 years using bibliometric analysis. The results allowed to identify and cluster five main trends: Cluster 1 – firm performance in the global market; Cluster 2 – power and market space development; Cluster 3 – government regulation, government and regulation; Cluster 4 – economic periods; Cluster 5 – societal changes. Findings also allowed to find potential gaps in global strategy related with the topics of entrepreneurship, competitive strategy, capitalism, transitions, climate change, law, portfolio, financial performance, global sourcing, and global value chain. Conclusions are drawn.