Omni-channel retailing: propositions, examples and solutions
Author:
Affiliation:
1. Faculty of Management, University of Tampere, Tampere, Finland
2. Bond Business School, Bond University, Robina, Australia
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2018.1445657
Reference43 articles.
1. Consumers in a multichannel environment: Product utility, process utility, and channel choice
2. I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
3. Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing
4. A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
Cited by 50 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Identifying the drivers of ‘loyal showrooming’: a systematic literature review;The International Review of Retail, Distribution and Consumer Research;2024-08-06
2. Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences;International Journal of Retail & Distribution Management;2024-07-12
3. Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis;The International Review of Retail, Distribution and Consumer Research;2024-07-05
4. A strategic process to manage the right value proposition with retailers in the B2C sector;Business Process Management Journal;2024-06-18
5. The role of value co-creation on retailer loyalty and omni-channel shopping frequency;International Journal of Retail & Distribution Management;2024-05-17
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3