Are your consumers variety seekers? The moderating impact on the effectiveness of free gift promotions vs. price discounts
Author:
Affiliation:
1. Faculty of Business Administration and Social Sciences, University of Applied Sciences, Osnabrueck, Germany
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2017.1299781
Reference79 articles.
1. Price Promotion for Emotional Impact
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4. Exploratory consumer buying behavior: Conceptualization and measurement
5. Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector
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