An eye-tracking paradigm to explore the effect of online consumers’ emotion on their visual behaviour between desktop screen and mobile screen-Reference-Cited by-同舟云学术

An eye-tracking paradigm to explore the effect of online consumers’ emotion on their visual behaviour between desktop screen and mobile screen

Published:2020-09-04 Issue: Volume: Page:1-12
ISSN:0144-929X
Container-title:Behaviour & Information Technology
language:en
Short-container-title:Behaviour & Information Technology

Author:

Hwang Yoon Min¹,Lee Kun Chang²

Affiliation:

1. School of Business, Chungbuk National University, Cheongju, Republic of Korea

2. SKK Business School, SAIHST (Samsung Advanced Institute for Health Sciences & Technology), Sungkyunkwan University, Seoul, Republic of Korea

Funder

Sungkyunkwan University

Publisher

Informa UK Limited

Subject

Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2020.1813330

Reference60 articles.

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2. Retail therapy: A strategic effort to improve mood

3. Mental accounting and cause related marketing strategies

4. The Role of Emotions in Marketing

5. Does variety seeking vary between hedonic and utilitarian products? The role of attribute type

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