Eye-tracking study of the celebrity effect on microblogging browsing: an example from Sina microblog-Reference-Cited by-同舟云学术

Eye-tracking study of the celebrity effect on microblogging browsing: an example from Sina microblog

Published:2020-05-27 Issue:14 Volume:40 Page:1564-1578
ISSN:0144-929X
Container-title:Behaviour & Information Technology
language:en
Short-container-title:Behaviour & Information Technology

Author:

Pang Huishan¹²,Ge Ying¹,He Jibo¹³,Zhang Lingcong²

Affiliation:

1. Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, People’s Republic of China

2. School of Education Science, Minnan Normal University, Zhangzhou, People’s Republic of China

3. Department of Psychology, School of Social Sciences, Tsinghua University, Beijing, People's Republic of China

Publisher

Informa UK Limited

Subject

Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2020.1771417

Reference68 articles.

1. Exploring the relationship between celebrity endorser effects and advertising effectiveness

2. Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

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