Considering lightness: how the lightness of app icon backgrounds affects consumers’ download intention through risk perception

Author:

Chen Ming1ORCID,Yu Shih-Heng2,Gao Yu3

Affiliation:

1. School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing, People’s Republic of China

2. Department of Business Management, National United University, Miaoli, Taiwan

3. School of Economics and Management, Harbin Engineering University, Harbin, People’s Republic of China

Funder

Ministry of Education Humanities and Social Sciences Project of China

Publisher

Informa UK Limited

Subject

Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology

Reference46 articles.

1. Influence of hue, value, and chroma on the perceived heaviness of colors

2. App Annie. 2020. 2020 State of Mobile Report. Retrieved from https://www.appannie.com/en/insights/market-data/state-of-mobile-2020/.

3. Art and Visual Perception

4. Branded Apps and Their Impact on Firm Value: A Design Perspective

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