Exploring the effect of green gamification on users’ low-carbon awareness: a cognitive dissonance perspective
Author:
Affiliation:
1. School of Management, Guangdong University of Technology, Guangzhou, People’s Republic of China
2. School of Business Administration, Guangdong University of Finance, Guangzhou, People’s Republic of China
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2214632
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1. The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
2. Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior
3. Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors
4. Does gamification improve student learning outcome? Evidence from a meta-analysis and synthesis of qualitative data in educational contexts
5. An exploration of residents’ low-carbon awareness and behavior in Tianjin, China
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