“Who Are My Customers?”: The Case of Social Marketing a Social Entrepreneurship Venture in India-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

“Who Are My Customers?”: The Case of Social Marketing a Social Entrepreneurship Venture in India

Published:2022-07-04 Issue: Volume: Page:1-27
ISSN:1942-0676
Container-title:Journal of Social Entrepreneurship
language:en
Short-container-title:Journal of Social Entrepreneurship

Author:

Das Anupam¹^ORCID,Venkatraman Shriram²,Mitra Sumit³,Amblee Naveen⁴

Affiliation:

1. Humanities and Liberal Arts in Management, Indian Institute of Management Kozhikode, Kozhikode, India

2. Social Sciences and Humanities, Indraprastha Institute of Information Technology, New Delhi, India

3. Strategic Management, Indian Institute of Management Kozhikode, Kozhikode, India

4. Marketing, Indian Institute of Management Ahmedabad, Ahmedabad, India

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Development,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/19420676.2022.2091644

Reference101 articles.

1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

2. Social Marketing: Its Definition and Domain

3. Marketing Social Marketing in the Social Change Marketplace

4. The Life Trajectory of Social Marketing

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP