The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages

Published:1992-01 Issue:1 Volume:40 Page:26-44
ISSN:0146-3373
Container-title:Communication Quarterly
language:en
Short-container-title:Communication Quarterly

Author:

Pfau Michael

Publisher

Informa UK Limited

Subject

Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/01463379209369818

Reference90 articles.

1. Testing a model of message sidedness: Three replications

2. Prior Reassurance of Group Consensus as a Factor in Producing Resistance to Persuasion

3. An Index to Measure Contingency of English Sentences

Cited by 73 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer inoculation and gender in combating negative product reviews;Journal of Retailing and Consumer Services;2024-05

2. The effects of inoculation and narrative messages on texting and driving among college students;Journal of Social Marketing;2023-08-11

3. Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity;Public Relations Review;2022-12

4. Applying inoculation theory in international political campaigns: Analysing public opinion on campaign issues toward Taiwan–PRC relations;Communication Research and Practice;2022-07-03

5. Sales response to corporate social irresponsibility and the mitigating role of advertising;Management Decision;2021-02-01

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3