Consumer inoculation and gender in combating negative product reviews

Author:

Li YangchunORCID,Sun Qingzhou,Sheng Fan

Publisher

Elsevier BV

Reference60 articles.

1. The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers;Albrecht;J. Acad. Market. Sci.,2017

2. Gender differences in consumers' perception of online consumer reviews;Bae;Electron. Commer. Res.,2011

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4. Brand feedback to negative eWOM messages: effects of stability and controllability of problem causes on brand attitudes and purchase intentions;Bhandari;Telematics Inf.,2021

5. Statistics notes: cronbach's alpha;Bland;BMJ,1997

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1. Embrace Uncertainty;Journal of Global Information Management;2024-08-23

2. Guarantee or inoculate? Ex ante messages against service failures;Asia Pacific Journal of Marketing and Logistics;2024-05-22

3. Determinants of multimodal fake review generation in China’s E-commerce platforms;Scientific Reports;2024-04-12

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