Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/14241277.2012.657284
Reference41 articles.
1. An Attitude Model for the Study of Brand Preference
2. Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model
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