Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences

Published:2020-10-01 Issue:3-4 Volume:22 Page:144-167
ISSN:1424-1277
Container-title:International Journal on Media Management
language:en
Short-container-title:International Journal on Media Management

Author:

Kim Danny D. E.¹^ORCID

Affiliation:

1. University of Southern California, University of Pennsylvania, USA

Funder

Russell Ackoff Doctoral Student Fellowship, Wharton Risk Management and Decision Processes Center

Annenberg School for Communication, University of Pennsylvania

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/14241277.2021.1920022

Reference79 articles.

1. Dimensions of Brand Personality

2. A charming little Cabernet

3. Research is Good for You

4. Amazon's Mechanical Turk

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do psychological traits influence the perceived usefulness of rule recommendations in configuration tasks?;Behaviour & Information Technology;2024-08-28

2. Managing the narratives in narrative media brands;Journal of Media Business Studies;2024-06-20

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP